Avon • Campaign Pitch
Avon was struggling to find an effective voice to connect with a younger generation of female consumers. The brand had an undeniable legacy, but making that legacy translate to a world that was quickly changing how it defined beauty and what products were viable contenders made championing their legacy a significant challenge. We set out to do just that by conceptualizing a campaign that focused on the voices and stories of young women and how they incorporated Avon into their lifestyle.
Role
Graphic design + Presentation design + Pitch strategy
Graphic design + Presentation design + Pitch strategy
