Avon Campaign Pitch
A proposal created for Avon to target a younger demographic in an effort to bring awareness of their brand to a new generation of consumers.
Graphic design, presentation design, pitch strategy
Avon was struggling to find an effective voice to connect with a younger generation of female consumers. The brand had an undeniable legacy, but making that legacy translate to a world that was quickly changing how it defined beauty and what products were viable contenders made championing their legacy a significant challenge. We set out to do just that by conceptualizing a campaign that focused on the voices and stories of young women and how they incorporated Avon into their lifestyle.