![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/78a57fe0-eb3b-4f3c-934d-1acfc5cce1e6_rw_3840.jpg?h=3151e87f320634cb6e0d07db6087ee62)
Avon • Campaign Pitch
Avon was struggling to find an effective voice to connect with a younger generation of female consumers. The brand had an undeniable legacy, but making that legacy translate to a world that was quickly changing how it defined beauty and what products were viable contenders made championing their legacy a significant challenge. We set out to do just that by conceptualizing a campaign that focused on the voices and stories of young women and how they incorporated Avon into their lifestyle.
Role
Graphic design + Presentation design + Pitch strategy
Graphic design + Presentation design + Pitch strategy
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/5e44a270-2d64-4d58-bc6b-f7295c750dfa_rw_1920.jpeg?h=efd22ad4082ee3d4bc457419aa08cf2e)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/0b0fbf61-1873-4a0a-8c1d-c92cdeacc7f6_rw_1920.jpeg?h=c085d5c303ac9d56654718be9b2660a8)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/e9e292d0-65b1-46af-af19-d0ca88a1a312_rw_1920.jpeg?h=3bccc4a66a93402c264e848e8b596c32)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/c2f942fa-1f29-4760-9a2d-0dcb0b088a68_rw_1920.jpeg?h=85fd8bf3960cca6448d0ae31c6880694)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/8f45666a-57d0-4929-b904-13d2c39c682c_rw_1920.jpeg?h=e108ebfc67584bd7cda1823e4dc8d4c0)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/cbb3d9dc-97a6-4ba0-8772-bba2df7cb115_rw_1920.jpeg?h=d05baa0d99017a4172865bc93ec222c0)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/afa7e4a3-6e31-4f50-84d9-fc729795c37e_rw_1920.jpeg?h=24f621d804734fdf8fcbfcaaa4345fbf)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/81209742-691c-4aba-9d76-6786a771b686_rw_1920.jpeg?h=8613844eec35659f12a2aadbc78b455f)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/f661e32f-828f-42e1-b615-3a946f8b2aeb_rw_1920.jpeg?h=62a15b0bb4239da5d773bf3da85ebb45)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/6968d443-452d-4f69-bb80-9a4467dfa4bc_rw_1920.jpeg?h=838089f1917fdf9e16b24df9b4aec608)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/3eba1b3c-df50-482a-aa04-5fd979599c42_rw_1920.jpeg?h=a9a2c3a83dad35ebeca7c493635c2b87)