![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/ac870218-4e92-45b6-8e34-665bb682ab81_rw_3840.jpg?h=7f0443f4a07304a19b3e56dfcc5f2b46)
BOLDforce • Branded Apparel
I was tasked with designing a simple and bold t-shirt for the Salesforce Equality and MLK Jr. Day celebrations during 2019. I chose the equal sign as a basis and placed the messaging "Equality for All" within the symbol. I then added the word "Justice" in the negative space to represent how we can't achieve true justice without the equal treatment of all people.
Role
Concepting + Copywriting + Graphic Design
Concepting + Copywriting + Graphic Design
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/8c4080f4-7732-4b3f-8558-f39b755fff8c_rw_3840.jpg?h=c30a9b90632b90c9dfbe97d5c6634fdf)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/deab19b6-f119-4f2e-b1a8-6a953bba5dec_rw_3840.png?h=d1a969714cebd44f7f91f82bc9928df8)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/a0720e36-f91a-46cc-8e43-dd69ce7a6456_rw_3840.jpg?h=b72d1452b682c49ddbf35355b2671e80)
![Myself and the former Boldforce President, Alexandra Siegel](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/45da0d2c-aa4b-47b1-bd5e-f6679ec3b33b_rw_1920.jpg?h=ce6042de3744b1d63340f2da5d10e0dd)
Myself and the former Boldforce President, Alexandra Siegel
![Family posing with signage and t-shirts](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/b18f91e8-c5d0-4717-b465-471403c159c1_rw_3840.jpeg?h=e6a81994017881a37ad0a0bbc63885ba)
Family posing with signage and t-shirts
![Group marching during MLK Parade](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/19cf3d26-6f97-47dd-868e-f0a19e4357cb_rw_1200.jpg?h=789a3ebeb3995fa8e7e4ed0446c8deb1)
Group marching during MLK Parade
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/f36f01bf-018b-4c2d-9e90-fb3472c532cc_rw_1920.jpeg?h=3755332cee0cd4ca88f7d5febb6364be)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/e9d1ba50-3ccc-4790-92f4-2613fc725498_rw_3840.jpeg?h=2d36bfa7228c4d387fdac24b2b24b1e1)
![](https://cdn.myportfolio.com/271401b1-fca9-473d-ad1a-4b53a5c1e9de/86d3d37e-78f8-4bd2-8264-c55259f0cedb_rw_3840.jpeg?h=6d2ccc90919afc708cd32c142c8c8883)