Dreamforce Opening Keynote ā€¢ Salesforce Events
Each year, Salesforce Co-CEO Marc Benioff kicks off the beginning of the Dreamforce conference with the Opening Keynote. This presentation continues to grow and evolve in terms of innovation and scaleĀ setting the bar higher each year it is held. The Keynote Room usually consists of a main presenter screen. confidence monitors,Ā and a stage. It was decided that some new elements would be added to create a more immersive experience, including eight four-sided LED columnsĀ and aĀ LED presenter stage.
I was tasked with concepting and designingĀ environmental visualsĀ that would populate Hall F in Moscone Center during the show. These visuals would live on the new stage and column setups. It was an exciting and thoughtful design challenge since each of theĀ columnsĀ hadĀ four sidesĀ measuring 20ft tall and 8ft wide. It was an expansive digital canvas that was used for vivid, visual storytelling.

Role
ConceptingĀ +Ā Creative DirectionĀ + Presentation Design + Agency Management


Concepting the experience through visual exploration
The following images show various, early explorations ofĀ how to design for the space while havingĀ the most visual impact. It was important that IĀ also considerĀ how to keep the audience from being overwhelmed by the high perceptual load with soĀ many visualsĀ present in the room. We needed a balanced experience to ensure the audience could truly take in the information and understand the messaging from our speakers.
Introducing column layouts
Working files were produced in a four-up view of each side to better understand how elements of each design would interact across the four panels. Many considerations were made to produce the best solutionĀ for audience members seatedĀ closer to the columns as well as those who were farther awayĀ in the room.

Four-up view of a column video wrap

Column layout being tested on all screens

Final experience and show designs
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