Gamerpics Reimagined • Digital Art Drop
Partnering with digital artists & creators, we crafted a limited-edition collection of digital artwork that our community could use as Xbox Gamerpics. This was an opportunity for the Xbox community to express themselves through the use of these Gamerpics on their profiles. Nostalgic memories of the original Xbox 360 Gamerpics, some of which we reimagined for this activation, added to the conversation around their fandom.
We launched these new Gamerpics and promoted them on Xbox social handles throughout the globe in order to share and engage in conversation with the Xbox and wider gaming communities.

Concepting + Creative Direction + Agency Management
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